ARPU is the measure of monthly or annual revenue generated by a single customer. It helps to understand the overall performance of a subscription business by tracking revenue trends.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Revenue Per User using Databox, follow these steps:
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Report for SaaS revenue growth and churn management, providing detailed insights into key metrics like LTV, ARPU, MRR, churn, upgrades, and revenue retention.
The Downgraded Customers metric measures the number of customers who have moved to a lower pricing plan or cancelled their subscription in a given period, indicating a decrease in their overall value to the business.
Future Churn MRR predicts future revenue loss due to customer churn, enabling proactive action to reduce churn and impact on revenue.
New Recurring Revenue measures the total revenue brought in by new subscriptions in a given period, excluding upgrades, downgrades, and churn.
The Reactivated Recurring Revenue by Plan ID metric measures the amount of recurring revenue generated from reactivated customers, broken down by different subscription plans.
Churned Recurring Revenue Voluntary measures the loss of revenue due to customer-initiated cancellations of their subscription or membership.
Revenue Churn Delinquent Rate measures the percentage of delinquent customers who are also responsible for revenue churn, indicating the impact of late payments on overall revenue for the business.
The Revenue Retention Rate by Plan ID metric measures the percentage of recurring revenue a business retains from customers on a specific plan. It helps businesses understand how well they are retaining revenue from different customer segments.
Upgrade Rate indicates the percentage of customers who upgrade to a higher tier or plan, measuring the effectiveness of pricing strategy and product value proposition.