ARPU is the measure of monthly or annual revenue generated by a single customer. It helps to understand the overall performance of a subscription business by tracking revenue trends.
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To track Average Revenue Per User using Databox, follow these steps:
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Report for SaaS revenue growth and churn management, providing detailed insights into key metrics like LTV, ARPU, MRR, churn, upgrades, and revenue retention.
Downgraded Recurring Revenue measures the reduction in monthly or annual recurring revenue (MRR/ARR) due to customers downgrading their subscription plans or packages.
Future Churn MRR by Plan ID measures the predicted revenue loss due to churn for each subscription plan in the future.
Churned Trialing Customers measures the number of trial users who cancelled their subscription before the end of the trial period.
Converted Customers is the number of paying customers who converted from free trials or other conversion events to become paying subscribers during a specific time period.
Revenue Churn Delinquent Rate measures the percentage of delinquent customers who are also responsible for revenue churn, indicating the impact of late payments on overall revenue for the business.
Revenue Churn Rate measures the amount of revenue lost from canceled or downgraded subscriptions over a given period of time.
The Plan Changed Recurring Revenue by Plan ID metric tracks the total recurring revenue gained or lost due to changes in customers' subscription plans, broken down by individual plan IDs.
The Saas Quick Ratio by Plan ID metric gives a snapshot of a SaaS company's level of liquidity by comparing the quick ratio of different subscription plans.