Google Ads is an online advertising platform that enables businesses to create and display targeted ads on Google search results pages and partnered websites. It helps to maximize visibility, reach target audiences, and drive website traffic or conversions through various ad formats and bidding strategies.
Google Ads is an advertising service by Google for businesses wanting to display ads on Google and throughout its advertising network.
Databox will give you the power to combine data from multiple sources into a single report, to help you make the right decisions for your business.
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Google is updating the data in the Google Ads User Interface and the data available via the API during certain times of the day. This means that the values Databox is showing are entirely dependent on when Google updates its data. Because of this, if the data is being checked in Google Ads User Interface at one time and Databox syncs the data at another time, discrepancies might be present if Google updated the data in the meantime. If the values for past dates are changing every day in Databox, it means that Google is still processing the given data on their end. Data discrepancy should not be present for a long time, as Databox regularly updates historical data for Google Ads integration (up to 90 days). As soon as Google updates its data on their side, with the next scheduled sync in Databox system, the data should update in Databox as well, and the values in Databox and in Google Ads User Interface should match at that point.
Databox is fetching data for dimensions that contain at least some data (e.g. value 1). Dimensions with the value ‘0’ are excluded and will not be seen in Databox.
When there are multiple campaigns, ad groups, keywords (or other similar entities) with the same name available in the Google Ads Data Source, Databox distinguish these entities by appending the ID of the entity between parenthesis next to the original name – e.g. Campaign Name (Campaign_ID). The ID is only appended if more than one entity with the same dimension value is available in the Data Source. If all of them are unique, then the ID will not be appended to the dimension text.