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AccuRanker Share of Voice by Keywords

Keywords by Share of Voice metric measures the percentage of a website's organic search traffic coming from each keyword, providing insights on keyword ranking and competition.

With Databox you can track all your metrics from various data sources in one place.

Share of Voice by Keywords 2.190,879 Start tracking this metric
  • About
  • Technical Details
  • Notes
What is "Share of Voice by Keywords"?
The Keywords by Share of Voice (SOV) metric is a measure of a website's visibility in search results for a particular set of keywords. It is calculated by determining the website's ranking for each keyword, and then dividing that ranking by the sum of rankings for all websites that rank for that keyword. The resulting percentage represents the website's share of visibility for that keyword. This metric is useful for identifying which keywords a website is strongest in, as well as which keywords competitors are ranking well for. By monitoring changes in SOV over time, SEO professionals can track the effectiveness of their SEO efforts and make data-driven decisions to improve overall search performance.
Example: By analyzing the Keywords by Share of Voice metric, a marketing team at a hotel could identify which keywords their top competitors are ranking for in organic search and adjust their own strategy to improve their search visibility in those areas.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Share of Voice by Keywords in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Share of Voice by Keywords using Databox, follow these steps:

  1. 1
    Connect AccuRanker that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Share of Voice by Keywords on the Performance screen
  6. 6
    Get Share of Voice by Keywords performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Share of Voice by Keywords
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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AccuRanker integration with Databox Track Share of Voice by Keywords from AccuRanker in Databox GET STARTED

General

  • Description
    Keywords by Share of Voice metric measures the percentage of a website's organic search traffic coming from each keyword, providing insights on keyword ranking and competition.
  • Category
    SEO

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from yesterday to yesterday.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

  • Missing keywords in AccuRanker ‘Keywords by Share of Voice’ Metric

    Due to the API limitation, Databox can fetch keywords that rank in the Top 500. Keywords that are not ranked in this range will not be displayed in Databox.

    The same limitation applies for the following Metrics: ‘Keywords by Average Rank’, ‘Keywords by Search Volume’, ‘Keywords by CPC’, ‘Keywords by Ad Competition’, ‘Keywords by Average Rank %’, and ‘Keywords by Share of Voice %’.

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