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ActiveCampaign Replies by Campaign

Replies by Campaign is a metric that measures the number of replies received by a specific email campaign. It helps assess engagement levels and audience interest.

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Replies by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
  • Notes
What is "Replies by Campaign"?
Replies by Campaign is a metric in ActiveCampaign that measures the number of replies received in response to an email marketing campaign. This metric helps track engagement and interest levels of the target audience and can be used to fine-tune future campaigns by analyzing the responses received. It is an important indicator of the effectiveness of the campaign and allows marketers to adjust their approach to better connect with their audience. The Replies by Campaign metric is a key tool for optimizing email marketing efforts.
Example: A marketing team can use "Replies by Campaign" to measure the success of their email campaigns by tracking how many replies each campaign receives and using that data to make informed decisions about future campaigns.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Replies by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Replies by Campaign using Databox, follow these steps:

  1. 1
    Connect ActiveCampaign that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Replies by Campaign on the Performance screen
  6. 6
    Get Replies by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Replies by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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ActiveCampaign integration with Databox Track Replies by Campaign from ActiveCampaign in Databox GET STARTED

General

  • Description
    Replies by Campaign is a metric that measures the number of replies received by a specific email campaign. It helps assess engagement levels and audience interest.
  • Category
    Marketing Automation
  • Subcategory
    Campaigns
  • Date Added
    2017-09-25

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

  • Active Campaign ‘Replies by Campaign’ Metric is showing the data for Campaigns and Automations together

    Databox currently doesn’t exclude Automations data from Campaign results. It is on our Roadmap to show Automations data separately – with ‘by Automation’ Metrics. You can upvote this improvement request on our Roadmap here.

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