The Impressions CTR by Format metric measures the click-through rate (CTR) of ad impressions on different ad formats such as banner, interstitial, and rewarded video ads. It helps to understand which ad format is performing better in terms of engagement and user interaction.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions CTR by Format using Databox, follow these steps:
Impressions by Platform is a Google AdMob metric that shows the number of times an ad was displayed in an app on a particular platform, such as iOS or Android. This metric helps advertisers understand the reach and engagement of their ads across different devices and operating systems.
Impressions CTR by Ad Unit measures the click-through rate (CTR) of ads served in a specific ad unit, calculated by dividing the number of clicks by the number of impressions.
The Network Requests Matched by Ad Unit metric in AdMob measures the number of times an ad request from an app matches with an ad from the network.
The Network Requests Matched by Ad Type metric measures the number of ad requests made by an app broken down by the type of ad that was ultimately displayed.
Match Rate is the percentage of ad requests that resulted in a successfully served ad. It measures the effectiveness of your ad mediation setup and how well your app's audience matches with the available ad inventory.
Match Rate by Country is a metric that measures how often a user's device can be matched to an advertising identifier in a specific country. This metric is used in mobile advertising to understand the availability of ad inventory and audience targeting for a particular region.
Match Rate by Platform is a metric that measures the percentage of ad requests that result in an ad being served, segmented by the type of device or platform the request came from.
Network Request RPM by Format is a performance metric that measures the revenue generated per thousand ad requests, broken down by ad format (e.g., banner, interstitial, rewarded).