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Adobe Analytics Average Order Value

The Average Order Value (AOV) is a metric that calculates the average dollar amount spent by a customer in a single transaction or order on a website or e-commerce platform.

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Average Order Value 2.190,879

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About
Technical Details

The Average Order Value (AOV) metric is a crucial measure of the average amount spent by a customer in a single transaction on the website. It is calculated by dividing the total revenue generated by the number of orders received during a particular period. A high AOV indicates customers are purchasing more expensive items or upgrading their orders with additional items. It is an important metric to track as it helps businesses to evaluate and optimize their pricing strategies and increase their overall revenue.

Example: The Average Order Value metric can be used to identify customers with higher average spending and incentivize them with targeted promotions or discounts.

Visualizations

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Used to show a simple Metric or to draw attention to one key number.

How to track Average Order Value in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Order Value using Databox, follow these steps:

1
Connect Adobe Analytics that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Average Order Value on the Performance screen
6
Get Average Order Value performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Average Order Value

Goals

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