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Adobe Analytics Units per Transaction

Units per Transaction is a metric that measures the average number of products or items sold in each transaction, revealing the effectiveness of your sales strategy in promoting multiple items to customers.

With Databox you can track all your metrics from various data sources in one place.

Units per Transaction 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Units per Transaction"?
Units per Transaction is a key ecommerce metric that measures the average number of items sold per order. By dividing the total number of items sold by the number of orders, this metric provides insight into customers' buying behavior and product popularity. A high Units per Transaction indicates that customers are purchasing multiple items in each order, providing opportunities for cross-selling or bundle offerings. This metric can also help identify trends and seasonal changes in customer behavior, and inform inventory and pricing strategies.
Example: A sporting goods ecommerce site sees an increase in Units per Transaction after implementing a "buy one, get one 50% off" promotion for shoes.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Units per Transaction in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Units per Transaction using Databox, follow these steps:

  1. 1
    Connect Adobe Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Units per Transaction on the Performance screen
  6. 6
    Get Units per Transaction performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Units per Transaction
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Adobe Analytics integration with Databox Track Units per Transaction from Adobe Analytics in Databox GET STARTED

Adobe Analytics Units per Transaction included in Dashboard Templates 1

  • Live view

    Adobe Analytics Overview Dashboard

    Adobe Analytics dashboard template uses visits, conversion rates and customer loyalty to help you understand your customers as people — what they want, need, and believe.

    Adobe Analytics

General

  • Description
    Units per Transaction is a metric that measures the average number of products or items sold in each transaction, revealing the effectiveness of your sales strategy in promoting multiple items to customers.
  • Category
    Website Analytics
  • Subcategory
    Transactions
  • Date Added
    2015-04-28

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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