Active Trials is a metric that shows the number of users who are currently using a trial version of your app or subscription.
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To track Active Trials using Databox, follow these steps:
Use this free and customizable Appfigures Subscriptions Performance Dashboard Template to drill deep into your subscription tracking and have clear insight into your subscriptions by country and your net revenue.
Activations represent the total number of times an app has been installed and opened for the first time on a device. It helps to track the app's user acquisition and adoption rate over time.
Active Discounted Subscriptions metric tracks the number of active subscriptions that were purchased using a discount or promotion.
The New Trials metric in AppFigures records the number of new trial users that have downloaded and started using your app during a specified period of time.
The Cancelled Trials metric shows the number of users who started a trial of a paid app but cancelled before it ended. It helps app developers track user retention and identify areas for improvement.
Active Grace is a metric in AppFigures that represents the number of distinct active users over the last 30 days who have not yet paid for the app.
Churned Trialing Customers measures the number of trial users who cancelled their subscription before the end of the trial period.
The Existing Trialing Customers metric measures the number of customers who are currently in a free trial and have not yet converted to a paying customer.
Lifetime Value (LTV) measures the total revenue a customer will bring to a business over their entire lifespan as a customer.
The Trial Conversion Time metric measures the duration between a customer starting a trial for a product or service and converting to a paid subscription.
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