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Appfigures Ads Fillrate

Ads Fill Rate is the percentage of ad requests that were successfully filled with ads. It measures the efficiency of ad monetization for an app by showing how often ads are displayed to users when requested.

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Ads Fillrate 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ads Fillrate"?
Ads Fillrate is a metric that represents the percentage of ad requests that were successfully filled with ads. It measures how often an ad network or platform is able to deliver an ad when requested by a user. A high Ads Fillrate indicates that the ad network is finding relevant ads and delivering them to the user, resulting in potentially higher revenue for the app developer. A low Ads Fillrate may indicate that there is a lack of demand or ad inventory, which could impact ad revenue.
Example: If a game developer notices an unusually low Ads Fillrate on their new release game, they may investigate whether there are technical issues with their ad integration or ad network mediation.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Ads Fillrate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ads Fillrate using Databox, follow these steps:

  1. 1
    Connect Appfigures that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ads Fillrate on the Performance screen
  6. 6
    Get Ads Fillrate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ads Fillrate
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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General

  • Description
    Ads Fill Rate is the percentage of ad requests that were successfully filled with ads. It measures the efficiency of ad monetization for an app by showing how often ads are displayed to users when requested.
  • Category
    Mobile App Analytics

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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