The Fees by Sales Channel metric refers to the amount of fees charged to an event organizer based on the sales channel used to sell tickets on Eventbrite, like the Eventbrite website or app or a third-party website.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Fees by Sales Channel using Databox, follow these steps:
Gross Sales is the total revenue generated by an event before deducting any fees, taxes, or expenses. It reflects the full price paid by attendees for tickets, merchandise, and other items sold through the Eventbrite platform.
The Gross Sales by Platform (Detailed) metric shows the total amount of revenue generated through each platform or channel, such as desktop, mobile, or app, providing a detailed breakdown of how attendees engage with the event.
The Fees by Platform metric shows the breakdown of fees charged by Eventbrite and any associated payment processors for ticket sales on different platforms, such as web or mobile. It helps organizers understand the costs associated with selling tickets on different channels and optimize their pricing strategy accordingly.
The Net Sales by Sales Channel metric measures the total amount of revenue generated from each sales channel after accounting for refunds, discounts, and cancellations.
Net Sales by Platform (Detailed) is a metric that shows the total revenue generated from sales on each different platform, such as desktop, mobile or tablet, and can help identify which platforms are most effective for driving sales.
Net Sales by Ticket is a financial metric that calculates the total revenue generated by ticket sales, minus any applicable taxes or fees.
Quantity Sold by Platform metric indicates the total number of tickets sold through each platform, such as Eventbrite, Facebook, or a custom website, for a specific event. It helps event organizers track sales performance on different platforms.
The Quantity Sold by Ticket metric shows the total number of tickets sold for a specific event or ticket type. It is a measure of how many people are attending the event or purchasing a certain ticket type.