The Gross Sales by Sales Channel metric displays the total revenue generated through different sales channels such as online ticket sales, box office, etc. It helps to track the effectiveness of each sales channel and make informed decisions to maximize revenue.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Gross Sales by Sales Channel using Databox, follow these steps:
The Gross Sales by Platform metric shows the total revenue generated from ticket sales across all platforms (website, mobile app, etc.) used by Eventbrite for a given time period.
The Gross Sales by Platform (Detailed) metric shows the total amount of revenue generated through each platform or channel, such as desktop, mobile, or app, providing a detailed breakdown of how attendees engage with the event.
The Fees by Platform metric shows the breakdown of fees charged by Eventbrite and any associated payment processors for ticket sales on different platforms, such as web or mobile. It helps organizers understand the costs associated with selling tickets on different channels and optimize their pricing strategy accordingly.
The Fees by Ticket metric shows the amount of fees charged per ticket sold, which includes the eventbrite fee and any additional fees added by the organizer. It helps you understand the revenue breakdown of your event.
Net Sales by Platform is a metric that displays the total amount of revenue generated by each platform where an event is hosted, after factoring in refunds, processing fees, and other fees.
The "Quantity Sold by Platform (Detailed)" metric provides a detailed breakdown of how many tickets or registrations were sold on each individual platform (e.g. Eventbrite, Facebook, etc.) that an event organizer has utilized to promote and sell tickets for their event.
The Quantity Sold by Affiliate Link Name metric provides the number of tickets sold through a specific link provided by an affiliate. It helps organizers track the effectiveness of their affiliate marketing strategies and identify the top-performing affiliates.
The Orders by City metric shows the total number of ticket orders placed by attendees in each city where the event is being held, providing insights on the geographical distribution of event attendees and helps event organizers with targeted marketing efforts.