The App Installs metric measures how many times a user installs an app through an ad campaign on Facebook. It helps advertisers gauge the effectiveness of their app promotion and user acquisition strategies.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track App Installs using Databox, follow these steps:
Amount Spent by Campaign indicates the total cost incurred by a specific Facebook ad campaign over a given time period. It shows the amount of money spent on ads, including ad creation, placement, and delivery costs.
CPM (Cost per Mile) is a Facebook Ads metric that measures how much you pay for 1,000 ad impressions. It helps you determine the effectiveness of your ad campaign and the cost of it.
CTR (All) by Ad Set is a metric that measures the total number of clicks on an ad set divided by its total number of impressions, indicating the effectiveness of your ad set in generating engagement and interest among viewers.
Post Comments by Ad metric measures the number of comments generated on a particular post where an ad was placed. This metric helps in evaluating the engagement level and the performance of the ad campaign.
The Page Likes by Ad metric measures the number of new Facebook Page likes generated by an ad campaign. It helps advertisers understand the effectiveness of their ads in driving new followers and increasing brand awareness.
Purchase ROAS is a metric that helps measure the effectiveness of Facebook Ads campaigns based on the revenue generated compared to the money spent on the ads. It is calculated by dividing the revenue generated by the amount spent on the campaign. A high Purchase ROAS indicates a profitable campaign.
Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.
App Installs by Ad is a campaign metric that measures the number of app installations resulting directly from Facebook ads. It's an important indicator of the effectiveness of a Facebook ads campaign in driving app downloads.