Cost Per App Install is the average amount of money spent per user who installs your mobile application through a Facebook advertisement.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost Per App Install using Databox, follow these steps:
CPP represents the (estimated) average cost to reach 1,000 people.
CPM (Cost per Mile) is a Facebook Ads metric that measures how much you pay for 1,000 ad impressions. It helps you determine the effectiveness of your ad campaign and the cost of it.
Clicks (All) by Ad metric in FbAds measures the total number of clicks received on an ad, including link clicks, button clicks, and clicks on any other part of the ad.
Page Likes by Campaign metric shows the number of new page likes driven by each Facebook ad campaign. This measures the effectiveness of the ad in gaining new followers and building the audience.
The Leads by Campaign metric measures the number of leads generated by each Facebook ad campaign, helping businesses track the effectiveness of their ad campaigns in terms of lead generation.
Purchase ROAS by Campaign is a metric that measures the effectiveness of a Facebook Ads campaign in driving sales revenue. It is calculated by dividing the total revenue generated from purchases by the cost of the advertising campaign.
Cost Per App Install by Campaign is the average cost for acquiring a single installation of an app through a specific advertising campaign on Facebook.
The Add to Cart metric measures the number of times users have clicked on the "Add to Cart" button on an ad or product page, indicating their interest in purchasing a product.