A metric that shows the average cost per click (CPC) across all ad sets within a campaign. It helps measure the efficiency and effectiveness of a campaign's targeting and creative elements in driving clicks to a website or landing page.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPC (All) by Campaign using Databox, follow these steps:
Measure performance across key metrics like ad spend, clicks, conversions, and ROAS—powered by Facebook Ads data. Designed for CMOs, PPC experts, and Facebook Ads specialists to optimize results and scale impact.
The Reach by Campaign metric measures the number of unique people who have seen an ad in a particular campaign during a set time period.
Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
Frequency by Ad metric shows the average number of times an individual has seen a particular ad over a given period, helping to avoid ad fatigue.
CPP by Ad Set represents the (estimated) average cost to reach 1,000 people split up by Ad Sets.
CTR (Link Click-Through Rate) by Campaign metric shows the number of clicks on your ad divided by the number of times the ad is shown, expressed as a percentage. It helps measure the performance of your ad campaign and determines the effectiveness of your targeting and messaging for driving clicks to your website.
Link Clicks by Campaign is a metric that measures the number of clicks on links within an ad, broken down by each individual campaign. It helps track the effectiveness of campaigns in driving traffic to a desired website or landing page.
Leads metric indicates the number of people who have shown interest in your product or service by providing their contact details through a lead form on Facebook or Instagram ad.
Purchase ROAS measures the revenue generated from an ad campaign against the cost of running that campaign. It helps advertisers understand how much money they're making or losing on a single ad or ad set.