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Facebook Ads CPP by Ad

CPP by Ad represents the (estimated) average cost to reach 1,000 people split up by Ads.

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CPP by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPP by Ad"?
CPP or Cost Per Purchase is a Facebook Ads metric that tracks the amount of money spent on Facebook ads per purchase made through the ad. It is calculated by dividing the total amount spent on an ad campaign by the number of purchases made through that campaign. CPP indicates the effectiveness of a Facebook ad campaign in driving purchases. A lower CPP indicates more efficient ad spend while a higher CPP may indicate that certain parts of the campaign need to be optimized. It is important to track CPP to ensure that each purchase generated by the ad is cost-effective and profitable.
Example: A car company wants to measure the cost per purchase of their Facebook ad campaigns. By using the CPP by Ad metric, they can analyze which ads are performing better and allocate their budget accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPP by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPP by Ad using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPP by Ad on the Performance screen
  6. 6
    Get CPP by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPP by Ad
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Facebook Ads integration with Databox Track CPP by Ad from Facebook Ads in Databox GET STARTED

General

  • Description
    CPP by Ad represents the (estimated) average cost to reach 1,000 people split up by Ads.
  • Category
    Advertising
  • Subcategory
    CPP
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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