CPP by Ad represents the (estimated) average cost to reach 1,000 people split up by Ads.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPP by Ad using Databox, follow these steps:
Frequency is a Facebook Ads metric that shows the average number of times your ad was shown to each person in your target audience. It can help you understand how often your ad is being viewed by the same people and avoid ad fatigue.
CPP by Campaign represents the (estimated) average cost to reach 1,000 people split up by Campaigns.
The Clicks (All) metric on Facebook Ads shows the total number of clicks on an ad, including link clicks, reactions, comments, shares, and more.
A metric that shows the average cost per click (CPC) across all ad sets within a campaign. It helps measure the efficiency and effectiveness of a campaign's targeting and creative elements in driving clicks to a website or landing page.
Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.
The Add to Cart metric measures the number of times users have clicked on the "Add to Cart" button on an ad or product page, indicating their interest in purchasing a product.
The Adds to Cart by Ad Set metric measures the number of times an ad campaign or set has resulted in a user clicking the "Add to Cart" button on your website, providing insight into which ad sets are most effective in driving conversions.
This metric measures the total value in dollars of products added to cart by users who clicked on a specific Facebook ad campaign during a given time period.