CPP by Ad represents the (estimated) average cost to reach 1,000 people split up by Ads.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPP by Ad using Databox, follow these steps:
Amount Spent by Campaign indicates the total cost incurred by a specific Facebook ad campaign over a given time period. It shows the amount of money spent on ads, including ad creation, placement, and delivery costs.
Clicks (All) by Ad Set metric measures the total number of clicks received by an ad set across all ads within the selected date range, including clicks on links, call-to-action buttons, and other interactive elements.
CTR (Link Click-Through Rate) is a measure of how many users clicked on a link within an ad, compared to the number of times the ad was shown. It indicates how effective an ad is at encouraging users to take action and visit a website.
Page Likes by Ad Set is a metric in Facebook Ads Manager that measures the number of new page likes gained through each ad set. This metric helps to gauge the effectiveness of ad sets in driving page likes and building brand awareness.
The Page Likes by Ad metric measures the number of new Facebook Page likes generated by an ad campaign. It helps advertisers understand the effectiveness of their ads in driving new followers and increasing brand awareness.
The Leads by Ad Set metric shows the number of leads generated by each ad set in a Facebook Ads campaign. It helps identify which ad sets are most effective in driving lead generation.
Purchase ROAS measures the revenue generated from an ad campaign against the cost of running that campaign. It helps advertisers understand how much money they're making or losing on a single ad or ad set.
The App Installs metric measures how many times a user installs an app through an ad campaign on Facebook. It helps advertisers gauge the effectiveness of their app promotion and user acquisition strategies.