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Facebook Pages Page Unfollows Unique

Page Daily Unfollows Unique tracks the number of unique users who unfollowed your Facebook page on a specific day. This metric helps identify content or engagement issues that may be causing audience loss and guides content strategy adjustments.

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Page Unfollows Unique 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Page Unfollows Unique"?
Page Daily Unfollows Unique is a Facebook metric that counts the number of unique users who unfollowed your page on a specific day. This metric provides daily insights into audience loss and helps identify which content, posts, or campaigns may be causing followers to leave. Unlike total unfollows, this metric shows daily fluctuations and can help pinpoint specific events or content that triggered unfollows. High daily unfollows often indicate content that doesn't resonate with your audience, controversial posts, or over-posting. This metric is crucial for understanding audience sentiment and making timely adjustments to your content strategy to minimize follower loss and maintain audience engagement.
Example: A tech company posts a controversial political statement and sees 150 daily unfollows the next day, compared to their usual 5-10 daily unfollows. They use this data to identify the issue and adjust their content strategy to focus on tech-related topics only.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Page Unfollows Unique in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Page Unfollows Unique using Databox, follow these steps:

  1. 1
    Connect Facebook Pages that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Page Unfollows Unique on the Performance screen
  6. 6
    Get Page Unfollows Unique performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Page Unfollows Unique
Goals

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Facebook Pages integration with Databox Track Page Unfollows Unique from Facebook Pages in Databox GET STARTED

General

  • Description
    The Page Unfollows Unique metric measures the number of people who have unliked your Facebook Page. It can help you identify patterns in content or other factors that may be causing people to unfollow your page.
  • Category
    Social Media
  • Subcategory
    Unlikes
  • Date Added
    2015-04-28

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 2 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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