The Active Users by Medium metric in Google Analytics 4 shows the number of currently active users for each traffic medium, such as direct, organic search, social, email, referral, etc., during the selected time period.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Active Users by Medium using Databox, follow these steps:
Engagement Rate by Session Medium measures the level of user engagement with a website based on the medium that drove the session, such as organic search or social media. It is calculated as the total number of engagement events divided by the total number of sessions, expressed as a percentage.
The Event Count per User by Session Source metric measures the average number of events triggered by each user, segmented by the source of the session. It helps to understand the engagement levels of users from different traffic sources.
The Events per Session by Device Category metric measures the average number of events triggered by users during a single session, segmented by device category (such as desktop, mobile, or tablet). It helps to understand the level of user engagement with your website or app across different device types.
The Purchase Revenue by Source metric tracks the total revenue generated by each traffic source for purchases made on your website.
The Sessions per User by Page Path metric shows the average number of sessions per unique user for each page on your website, helping you identify which pages are driving engagement and which may need optimization.
The Total Users by Page Title metric in Google Analytics 4 shows the number of unique users who have accessed a particular page on a website within a specific time period.
User Engagement by Session Source is a metric that measures how engaged users are with a website or app based on where they come from. It can help identify which sources are driving the most valuable traffic by analyzing how users interact with the site/app after arriving from each source.
The Key Events metric in Google Analytics 4 measures interactions that are essential to achieving website goals, such as purchases, form submissions, and video views.