ARPPU by Platform is a metric that measures the average revenue per paying user on different platforms. It helps businesses understand how much revenue they are generating from users who make a purchase on each platform.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Platform using Databox, follow these steps:
Views per Session is a Google Analytics 4 metric that calculates the average number of pages viewed during a single session on your website or app.
Average Purchase Revenue by Session Source shows the average revenue generated from each session, segmented by the source of the session. It helps to identify the most valuable sources of traffic for generating revenue.
Event Count by Session Campaign is a metric that shows the total number of events triggered within a session that originated from a particular campaign source or medium. It helps measure the effectiveness of campaigns by tracking user engagement through events.
The Purchase Revenue by Event metric measures the total amount of revenue generated from purchases attributed to specific events, such as product clicks or add to cart actions, in a given time period.
The Views by Platform metric in Google Analytics 4 shows the number of views generated by each platform (such as desktop, mobile, tablet) on your website or app, helping you understand which devices are most popular among your users.
Sessions per User by Session Medium is a metric that tells you the average number of sessions per user, broken down by the different mediums that brought them to your website (e.g. organic search, social media, email, etc.). It helps you understand the effectiveness of your marketing channels and how engaged your users are with your website.
Total revenue generated from all sessions grouped by default channel (organic, direct, referral, etc.).
User Engagement by Session Medium measures the level of user engagement on your website or app by session medium such as organic search, paid search, social, etc., helping you understand which medium is driving the most engaged users.