ARPPU by Session Medium is a metric that measures the average revenue per paying user based on the traffic source (organic, paid, social, etc.) that led to the session. It gives insights into the effectiveness of different marketing channels in generating revenue.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Session Medium using Databox, follow these steps:
Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.
The Conversions by Platform metric in Google Analytics 4 measures the number of conversions attributed to each platform type (such as desktop, mobile, or tablet) that contributed to a conversion event.
Conversions by Source is a metric that measures how many conversions (goals completed) were generated by each traffic source on your website, such as organic search, referral, social media, or paid search.
The Event Value by Session Medium metric measures the total monetary value of events completed by users, broken down by the specific medium that brought them to the website/session, such as organic search, paid search, social media, etc.
The Views by Device Category metric shows how many times your website or app was viewed on different types of devices, such as desktop, mobile, and tablet. This helps you understand how your audience is accessing your content and optimize your website or app accordingly.
The Views by Event metric in Google Analytics 4 shows the number of times a particular event (such as clicking on a button or playing a video) was triggered and resulted in a pageview or screenview. It helps understand how users interact with the website or app.
The Total Revenue by Session Medium metric shows the total amount of revenue generated from each traffic source medium, such as organic search, referral, or paid search, during a specific period of time in Google Analytics 4.
The Total Users by Event metric shows the unique number of users who triggered a specific event on your website or app within a selected time period.