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Google Analytics 4 Items Purchased by Session Default Channel Group

The Items Purchased by Session Default Channel Group metric in Google Analytics 4 measures the number of items purchased by users based on their acquisition channel such as organic search, direct, referral, social, and paid search.

With Databox you can track all your metrics from various data sources in one place.

Items Purchased by Session Default Channel Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Items Purchased by Session Default Channel Group"?
The Items Purchased by Session Default Channel Group metric in Google Analytics 4 shows the number of items that were purchased during a session, grouped by the default channel the traffic came from. This allows marketers to see which channels are leading to more purchases and adjust their marketing efforts accordingly. For example, if organic search traffic is leading to more purchases than social media traffic, the marketer may want to focus more on SEO tactics to increase organic traffic.
Example: Analyzing the effectiveness of marketing campaigns by determining which product categories are most commonly purchased by new customers who came to the website through paid search.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Items Purchased by Session Default Channel Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Items Purchased by Session Default Channel Group using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Items Purchased by Session Default Channel Group on the Performance screen
  6. 6
    Get Items Purchased by Session Default Channel Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Items Purchased by Session Default Channel Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Items Purchased by Session Default Channel Group from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The Items Purchased by Session Default Channel Group metric in Google Analytics 4 measures the number of items purchased by users based on their acquisition channel such as organic search, direct, referral, social, and paid search.
  • Category
    Website Analytics
  • Subcategory
    Quantity
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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