The Total Ad Revenue by Device Category metric measures the total revenue generated from advertising across different device categories such as mobile, desktop and tablet.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Device Category using Databox, follow these steps:
The Sessions by Page path and Screen Class metric measures the number of sessions that include a specific page or screen class within an app or website. It can help you understand which pages or screens are most popular and which ones may need improvement to increase engagement.
Engaged Sessions by Event is a Google Analytics 4 metric that measures the number of unique sessions during which a specific event occurred at least once. It helps to understand how many sessions were actively engaging with a specific aspect of your website or app.
Engaged Sessions by Session Campaign is a metric in Google Analytics 4 that measures the number of sessions in which users engaged with your website or app content after clicking on a specific marketing campaign or source.
Engagement Rate by Page Path is a metric in Google Analytics 4 that measures the amount of engagement (e.g. time on page, interactions) per page view, averaged across all pageviews for a given page path. It helps quantify the effectiveness of content on a particular page in driving user engagement.
Engagement Rate by Event is a metric that measures the level of interaction and interest your audience has with your content. It calculates the percentage of sessions that included a specific event type, such as video views or button clicks.
The Sessions per User by Session Source metric represents the average number of sessions generated per user from a particular source. It helps measure user engagement and the effectiveness of different marketing channels in driving repeat visits.
The Total Ad Revenue by Session Medium metric measures the total revenue generated from advertising by each session medium (e.g. organic search, paid search, email, etc.).
The User Engagement by Platform metric in Google Analytics 4 measures how engaged users are on each platform or device they use to access your website or app. It takes into account various user interactions such as clicks, scrolls, views, and other events to provide insights into the level of engagement and user behavior on different platforms.