The Total Ad Revenue by Device Category metric measures the total revenue generated from advertising across different device categories such as mobile, desktop and tablet.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Device Category using Databox, follow these steps:
The Transactions per Purchaser by Session Default Channel Group metric measures the average number of transactions made by a single purchaser within a session, broken down by the channel group that drove the session.
The Conversions by Session Medium metric measures the number of conversions driven by each traffic medium or source, such as organic search, direct, referral, paid search, social media, and email. It helps identify which medium is driving the most conversions and enables optimization of marketing efforts accordingly.
ARPPU by Session Source is a Google Analytics 4 metric that measures how much revenue is generated on average per user session based on their traffic source data. This metric helps to track the performance of different traffic sources and optimize marketing efforts accordingly.
ARPPU by Event is a Google Analytics 4 metric that calculates the average revenue per paying user, specifically for the chosen event. It helps to measure the effectiveness of revenue-generating events and optimize them for higher returns.
The Engagement Rate by Device Category metric shows the level of user engagement on your website or app, segmented by device type such as desktop, mobile, or tablet.
The New Users by Device Category metric in Google Analytics 4 tracks the number of first-time users to your website or app categorized by the device they used to access it (desktop, mobile, or tablet).
The Views by Country metric shows the number of views for your website or app broken down by the countries where the views originated from. This helps you understand where your audience is coming from and tailor your marketing efforts accordingly.
Total Users by Landing Page + Query String is a GoogleAnalytics4 metric that shows the number of unique visitors who arrived on a website through a specific landing page within a specified time period.