The Total Ad Revenue by Medium metric in Google Analytics 4 measures the total revenue generated from advertising campaigns, broken down by the medium used to deliver ads (e.g. display, search, social).
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Medium using Databox, follow these steps:
The Sessions by Session Google Ads Keyword Text metric in Google Analytics 4 measures the number of sessions in which a specific Google Ads keyword was responsible for driving traffic to a website. It helps marketers evaluate the effectiveness of their Google Ads campaigns and optimize them to improve their website's performance.
Average Session Duration is the average length of time visitors spend on your website during a single session, measured in seconds. This metric provides insight into visitor engagement and can help identify areas for improvement in site content or user experience.
The Active Users metric in Google Analytics 4 counts the number of unique users who have engaged with your website or app during a specific time period.
The Event Count per User by Session Source metric measures the average number of events triggered by each user, segmented by the source of the session. It helps to understand the engagement levels of users from different traffic sources.
The Event Count per User by Country metric shows the average number of events triggered by each user from a specific country within a particular time frame, giving insights into engagement and activity levels across geographic locations.
The Event Value by Medium metric in Google Analytics 4 measures the total value of all events attributed to each traffic source or medium, helping businesses identify the most valuable channels for conversions and revenue generation.
Views is a metric in Google Analytics 4 that tracks the number of times a particular page or screen is viewed by a user on your website or app.
User Engagement by Session Source is a metric that measures how engaged users are with a website or app based on where they come from. It can help identify which sources are driving the most valuable traffic by analyzing how users interact with the site/app after arriving from each source.