The Total Ad Revenue by Medium metric in Google Analytics 4 measures the total revenue generated from advertising campaigns, broken down by the medium used to deliver ads (e.g. display, search, social).
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Medium using Databox, follow these steps:
The Engaged Sessions by Platform metric measures the number of sessions that had a high level of engagement, such as longer than average session duration or multiple pageviews, broken down by the platform used to access the website or app.
Average Purchase Revenue by Session Source shows the average revenue generated from each session, segmented by the source of the session. It helps to identify the most valuable sources of traffic for generating revenue.
Engagement Rate by Source measures the level of audience engagement on a specific website or source, indicating the effectiveness of different traffic sources in driving engaged users.
Engagement Rate by Session Source/Medium measures the level of interaction users have with your website content, segmented by where they came from (Source/Medium). It indicates the quality of traffic from different channels in terms of user engagement.
The Event Count by Device Category metric in Google Analytics 4 measures the number of events triggered by users on different device categories, such as desktop, mobile, and tablet. This metric helps to identify the device category that drives the most engagement on a website or app.
The Event Value by Page Title metric shows the total value generated by events on a certain page title, allowing you to see which pages are driving the most valuable actions on your website or app.
The Sessions per User by Event metric shows the average number of sessions per user who triggered the specified event on your website or app. It helps to understand how engaged your users are with the specific event and can guide optimization efforts.
The Total Revenue by Landing Page + Query String metric measures how much revenue each landing page on a website generates. This helps to identify the most effective pages for driving sales and optimizing marketing efforts.