The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Platform using Databox, follow these steps:
The Sessions by Source metric tracks the number of visits (sessions) to your website or app, grouped by the source that drove the traffic.
The Conversions by Country metric provides information on the number of conversions achieved by users from different countries. It helps to identify which countries are generating the most value and where to focus marketing efforts.
The Event Value by Platform metric in Google Analytics 4 measures the total value of all events that occurred on different platforms such as desktop, mobile, and tablet. It helps to analyze the performance of events across different platforms and optimize the user experience accordingly.
The Events per Session by Session Medium metric in Google Analytics 4 measures the average number of events triggered during a user session, grouped by the medium through which the user came to the site (such as organic search, social media, or email). It helps you understand which acquisition channels are driving more user engagement and interaction with your website or app.
The New Users by Page Title metric in Google Analytics 4 shows the number of unique first-time visitors (aka new users) who landed on a particular page of a website during a given period of time.
The New Users by Device Category metric in Google Analytics 4 tracks the number of first-time users to your website or app categorized by the device they used to access it (desktop, mobile, or tablet).
Total Ad Revenue is a metric that measures the total income generated from all types of ads on a website or app. It includes revenue from clicks, impressions, affiliate marketing, and sponsored content.
The Total Revenue by Platform metric measures the total amount of revenue generated by each platform (e.g. desktop, mobile) that visitors use to access your website or app.