The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Platform using Databox, follow these steps:
Engaged Sessions by Medium is a Google Analytics 4 metric that shows the number of sessions where users were engaged, based on specific mediums like paid search, organic search, social media, and others. It measures the quality of sessions and helps determine the effectiveness of each medium in driving user engagement.
Engagement Rate by Medium is a metric in GoogleAnalytics4 that measures the level of engagement users have with your website or app by different sources of traffic such as organic or paid search, social media, email, etc. It helps you understand which sources are driving the highest engagement and adjust your marketing efforts accordingly.
The Events per Session by Event metric in Google Analytics 4 measures the average number of times a specific event occurred during a user's session on your website or app. It helps you track user engagement with your different events and understand how effective they are at driving user behavior.
Purchase Revenue by Session Source is a metric that measures the revenue generated from purchases made on your website, segmented by the source of the user's session (e.g. organic search, social media, email).
The Views by Page Path metric shows the number of visits to each page on a website, making it easy to identify the most popular pages and track user behavior.
Total Revenue by Source is a metric in Google Analytics 4 that calculates the total income generated by traffic sources that led to conversions on your website. This metric provides insights into the effectiveness of different marketing channels in driving revenue and can help optimize your marketing campaigns.
Total Users by Session Medium metric in Google Analytics 4 measures the number of unique users who visited the website over a given period and are segmented by the session medium (e.g. organic search, paid search, direct traffic, etc.).
The User Engagement by Page Path metric measures how engaging each page on your website is to visitors, based on factors such as time spent on page, interactions, and conversions. This allows you to identify which pages are performing well and which ones may need improvements to increase user engagement.