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Instagram Business Reach

The Reach metric on Instagram measures the total number of unique accounts that have viewed your content, indicating the size and scope of your audience.

With Databox you can track all your metrics from various data sources in one place.

Reach 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Reach"?
Reach is a metric that measures the total number of unique accounts that have seen your Instagram content. It essentially tells you how wide your content is being spread and how many people are being exposed to it. Reach can help you understand the impact of your posts and how effective your content strategy is in getting your message out to new audiences. By analyzing reach, you can determine which content resonates the most with your target audience and adjust your strategy accordingly to improve reach and engagement.
Example: A pet food brand used the Reach metric to determine how many people saw their sponsored post about a new product, and used the data to adjust their targeting and reach a larger audience.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Reach in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Reach using Databox, follow these steps:

  1. 1
    Connect Instagram Business that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Reach on the Performance screen
  6. 6
    Get Reach performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Reach
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Instagram Business integration with Databox Track Reach from Instagram Business in Databox GET STARTED

Instagram Business Reach included in Dashboard Templates 1

  • Live view

    Instagram Account Overview

    Instagram Business: impressions, new followers, new posts, following vs followers, activity overview

    Instagram Business

Instagram Business Reach included in Report Templates 2

  • Details

    Instagram Advanced Report Template

    Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.

    Instagram Business
  • Details

    Organic Social Report Template

    Use this organic social report to share insights into overviews of your Facebook, LinkedIn, and Instagram performance.

    LinkedIn Company Pages Instagram Business Facebook Pages

General

  • Description
    The Reach metric on Instagram measures the total number of unique accounts that have viewed your content, indicating the size and scope of your audience.
  • Category
    Social Media
  • Subcategory
    Reach
  • Date Added
    2018-05-06

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 2 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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