Average CPC is the average cost per click for your LinkedIn Ads campaign. It is calculated by dividing the total cost of the campaign by the number of clicks received.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CPC using Databox, follow these steps:
Use this Databoard to track the overview of the account-wide spend, engagement, CPC, impressions, etc.
Track LinkedIn campaign performance with insights on ad spend, CTR, conversions, and ROAS. Built for CMOs, PPC specialists, and LinkedIn Ads pros to refine targeting and maximize ROI.
High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads
The Clicks metric represents the total number of clicks on your ad, including clicks on links, buttons, and other interactive elements within the ad.
Engagement is a metric that measures how users interact with your content on LinkedIn. This can include likes, comments, shares, and clicks.
The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.
The Avg. CPM by Campaign Group metric indicates the average cost per thousand impressions (CPM) of ads in a specific campaign group on LinkedIn. It helps measure the efficiency of ad spend and compare performance across different campaign groups.
Daily Budget is the maximum amount of money an advertiser sets aside to spend on LinkedIn advertising campaigns on a daily basis.
Impressions on your ads that led to a conversion, split up by Ads.
Total value generated by your conversions (value per conversion times conversions), split up by Campaigns.