The Avg. CPC by Campaign Group metric shows the average cost per click for all campaigns within a specific group on LinkedIn Ads.
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Used to show comparisons between values.
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Leads in LinkedInAds is a metric that measures the number of people who have expressed interest in your product or service by submitting their contact information through a lead generation form on the platform.
Average CPM (cost per thousand impressions) is a key metric in LinkedInAds that measures the cost of displaying an ad to a thousand people. It varies based on targeting, bid, ad format, and competition.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page. This includes gross registrations and does not account for a user unregistering.
The estimated number of unique member accounts with at least one impression, split up by Campaigns.
Impressions on your ads that led to a conversion, split up by Ads.
Number of times a member opened a lead form.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaign Groups.
Impressions on your ad that led to an event registration, split up by Ads.