The Avg. CPM by Campaign Group metric indicates the average cost per thousand impressions (CPM) of ads in a specific campaign group on LinkedIn. It helps measure the efficiency of ad spend and compare performance across different campaign groups.
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Used to show comparisons between values.
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Clicks by Ad is a LinkedIn Ads metric that measures the total number of clicks received by an individual ad on the platform. This metric provides insights into the performance and effectiveness of specific ads in driving user engagement and directing traffic to the desired landing page.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaign Groups. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page, split up by Campaign Groups.
Clicks on your ads that led to a conversion, split up by Ads.
Impressions on your ads that led to a conversion, split up by Campaign Groups.
Average amount spent on each conversion (total spent divided by conversions).
Total value generated by your conversions (value per conversion times conversions), split up by Campaigns.
Total value generated by your conversions (value per conversion times conversions), split up by Ads.