The Average CTR (Click-Through Rate) by Ad metric shows the average percentage of clicks an ad receives per impression. It provides insight into the ad's effectiveness in driving user engagement and can be used to optimize ad performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CTR by Ad using Databox, follow these steps:
This dashboard shows a high-level overview of your Linkedin Ads performance so you can track ROI.
Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
Conversions is a metric that measures the number of times a desired action is completed on a LinkedInAds campaign, such as filling out a form or making a purchase. It helps advertisers track the effectiveness of their ad campaigns in driving valuable actions.
Conversions by Campaign is a metric that measures the number of actions that a LinkedIn Ads campaign has driven. This can include purchases, form completions, and other desired outcomes.
The Average CPC (Cost Per Click) metric measures the average amount spent for each click on a LinkedInAds campaign, helping to gauge advertising efficiency and ROI.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaigns. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Impressions on your ads that led to a conversion.
Percentage of conversions relative to clicks (total conversions divided by clicks).
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Campaigns.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Ads.