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LinkedIn Ads Average Engagement

The Average Engagement metric measures the average number of clicks, likes, comments, and shares on a LinkedIn post, indicating the level of audience engagement with the content.

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Average Engagement 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Engagement"?
The Average Engagement metric is a measure of how much interaction your LinkedIn Ads are generating on average. It takes into account the total number of likes, comments, shares, and clicks your ad has received and divides that by the total number of impressions. This metric is important because it provides insights into how engaging your ad is and how well it resonates with your target audience. Increasing Average Engagement can help drive more conversions and ultimately improve your ROI.
Example: An average engagement metric of 10% for a LinkedIn ad campaign promoting a new online course indicates that one in every ten people who viewed the ad interacted with it in some way (e.g. clicked on the link, liked or shared the post).
This metric has one or more equivalents:
Wistia integration with Databox Average Engagement

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Average Engagement in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Engagement using Databox, follow these steps:

  1. 1
    Connect LinkedIn Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Engagement on the Performance screen
  6. 6
    Get Average Engagement performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Engagement
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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LinkedIn Ads integration with Databox Track Average Engagement from LinkedIn Ads in Databox GET STARTED

General

  • Description
    The Average Engagement metric measures the average number of clicks, likes, comments, and shares on a LinkedIn post, indicating the level of audience engagement with the content.
  • Category
    Advertising
  • Subcategory
    Engagement
  • Date Added
    2017-11-11

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 2 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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