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LinkedIn Ads Average Engagement by Campaign

The Avg. Engagement by Campaign metric measures the average level of interaction (likes, comments, shares) that a campaign receives. It helps determine the effectiveness of the campaign in engaging the target audience.

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Average Engagement by Campaign 2.190,879

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About
Technical Details

The Avg. Engagement by Campaign metric measures the average level of engagement a LinkedIn Ads campaign is receiving from its target audience. This engagement can include likes, comments, shares, clicks, and other forms of interaction with the ad. A high Avg. Engagement by Campaign score indicates that the ad is effectively resonating with its intended audience and driving valuable interactions. It is an essential metric for assessing the success of a campaign's creative and messaging strategies, as well as its targeting and bidding approach.

Example: The Avg. Engagement by Campaign metric helped us identify which LinkedInAds campaign generated the most engagement, enabling us to allocate our budget effectively and optimize future campaigns.

Visualizations

Bar and Line Chart

Used to show comparisons between values.

How to track Average Engagement by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Engagement by Campaign using Databox, follow these steps:

1
Connect LinkedIn Ads that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Average Engagement by Campaign on the Performance screen
6
Get Average Engagement by Campaign performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Average Engagement by Campaign

Goals

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