The Avg. Engagement by Campaign metric measures the average level of interaction (likes, comments, shares) that a campaign receives. It helps determine the effectiveness of the campaign in engaging the target audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Engagement by Campaign using Databox, follow these steps:
This dashboard shows a high-level overview of your Linkedin Ads Campaign performance so you can track ROI.
Use this LinkedIn Ads advanced report to share high-level and in-depth metrics of your LinkedIn Ad performance. Present key insights like conversions, clicks, CPC, and more.
Clicks by Ad is a LinkedIn Ads metric that measures the total number of clicks received by an individual ad on the platform. This metric provides insights into the performance and effectiveness of specific ads in driving user engagement and directing traffic to the desired landing page.
The Social Actions by Campaign metric measures the number of social interactions such as likes, comments, shares, and follows generated by an ad campaign on LinkedIn.
The Average Engagement metric measures the average number of clicks, likes, comments, and shares on a LinkedIn post, indicating the level of audience engagement with the content.
The Daily Budget by Campaign Group metric tracks the total daily budget allocated to a group of campaigns in LinkedInAds.
The Bid by Campaign Group metric shows the highest bid among all active campaigns within a specific campaign group. This determines the maximum amount the advertiser is willing to pay per click for ads in the group.
The estimated number of unique member accounts with at least one impression, split up by Ads.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaigns. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Number of times a member opened a lead form, split up by Ads.