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LinkedIn Ads Average Engagement by Campaign Group

The Avg. Engagement by Campaign Group metric measures the average level of engagement, such as clicks or likes, across all campaigns within a particular campaign group on LinkedInAds.

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Average Engagement by Campaign Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Engagement by Campaign Group"?
The Avg. Engagement by Campaign Group metric measures the average level of engagement (likes, comments, shares, clicks, etc.) generated by all campaigns within a specific group on LinkedIn. This metric is helpful in determining the overall performance of a group of campaigns and evaluating which groups are driving the most engagement from the target audience. By analyzing this metric, an expert can identify the strengths and weaknesses of each campaign group and optimize their strategy to improve the overall engagement rate.
Example: The Avg. Engagement by Campaign Group metric helped us determine which of our campaign groups had the highest level of engagement and allowed us to optimize our targeting and ad creative for that specific audience.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Engagement by Campaign Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Engagement by Campaign Group using Databox, follow these steps:

  1. 1
    Connect LinkedIn Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Engagement by Campaign Group on the Performance screen
  6. 6
    Get Average Engagement by Campaign Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Engagement by Campaign Group
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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LinkedIn Ads integration with Databox Track Average Engagement by Campaign Group from LinkedIn Ads in Databox GET STARTED

General

  • Description
    The Avg. Engagement by Campaign Group metric measures the average level of engagement, such as clicks or likes, across all campaigns within a particular campaign group on LinkedInAds.
  • Category
    Advertising
  • Subcategory
    Engagement
  • Date Added
    2017-11-11

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 2 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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