Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaign Groups. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Frequency by Campaign Group using Databox, follow these steps:
Impressions by Campaign Group is a metric that shows the total number of times ads from a particular campaign group were displayed to LinkedIn users, regardless of whether they clicked on them or not. It helps measure the reach of the ads and their potential impact on the target audience.
Clicks by Campaign is a metric that tracks the number of clicks received by each LinkedIn Ads campaign. This metric helps advertisers evaluate the effectiveness of their campaigns and optimize budget allocation.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads, split up by Ads.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page. This includes gross registrations and does not account for a user unregistering.
Clicks on your ads that led to a conversion, split up by Campaigns.
Impressions on your ads that led to a conversion.
Number of times a member opened a lead form, split up by Campaign Groups.
Amount spent per lead collected.