Engagement by Ad is a metric that measures the number of clicks, likes, comments, shares and follows a specific LinkedIn ad has received. It helps advertisers to understand how much their ad resonates with the audience and to optimize campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement by Ad using Databox, follow these steps:
Spent by Ad is a metric in LinkedInAds that calculates the total amount of money spent on a specific ad campaign during a specified time period. It helps to track and manage ad expenses more efficiently.
The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
The Avg. Engagement by Campaign metric measures the average level of interaction (likes, comments, shares) that a campaign receives. It helps determine the effectiveness of the campaign in engaging the target audience.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page, split up by Campaign Groups.
Clicks on your ads that led to a conversion, split up by Campaign Groups.
Total value generated by your conversions (value per conversion times conversions), split up by Campaign Groups.
Total value generated by your conversions (value per conversion times conversions), split up by Ads.
Amount spent per lead collected, split up by Campaigns.