The estimated number of unique member accounts with at least one impression.
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To track Reach using Databox, follow these steps:
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads.
The estimated number of unique member accounts with at least one impression, split up by Ads.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Clicks on your ads that led to a conversion, split up by Campaigns.
Impressions on your ads that led to a conversion, split up by Campaigns.
Impressions on your ads that led to a conversion, split up by Campaign Groups.
Total value generated by your conversions (value per conversion times conversions), split up by Campaign Groups.
Amount spent per lead collected, split up by Campaigns.