Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaigns.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Return on Ad Spend by Campaign using Databox, follow these steps:
Impressions by Campaign Group is a metric that shows the total number of times ads from a particular campaign group were displayed to LinkedIn users, regardless of whether they clicked on them or not. It helps measure the reach of the ads and their potential impact on the target audience.
The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
The Avg. Engagement by Campaign metric measures the average level of interaction (likes, comments, shares) that a campaign receives. It helps determine the effectiveness of the campaign in engaging the target audience.
The Avg. Engagement by Ad metric on LinkedIn Ads measures the average level of engagement (likes, comments, shares, etc.) per impression for each ad in a campaign. It helps gauge the effectiveness of ad content in capturing audience attention and interest.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads.
Clicks on your ads that led to a conversion, split up by Ads.
Impressions on your ads that led to a conversion.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Campaign Groups.