The Engagements metric tracks the total number of interactions users have with your content, including likes, comments, shares, and clicks. It reflects how much your audience is interacting with your posts.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagements using Databox, follow these steps:
Total Unique Impressions measures how many individual users have seen your content on LinkedIn Company Pages, counting each person only once regardless of how many times they viewed it.
Followers by Industry shows the breakdown of your LinkedIn Company Page followers by their industry. It helps you understand the professional backgrounds of your audience.
Impressions by Page Update metric shows the total number of times your updates are viewed. It helps track the reach and visibility of your content on LinkedIn Company Pages.
The Comments metric on LinkedIn Company Pages measures the number of responses and reactions from users on posts and updates, reflecting engagement and interest in your company content.
The Company Home Page Views by Industry metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Industries.
Total Company Home Page Views (desktop) by Function metric measures the number of times your LinkedIn Company Page is viewed by users on desktop devices, providing insights into overall visibility and engagement levels split up by Functions.
The Custom Button Clicks (desktop) metric tracks the total number of times users click on a custom button (such as "Visit Website" or "Contact Us") from desktop devices. This helps measure how effectively your call-to-action drives engagement and traffic from desktop users.
Total Clicks by Page Update metric measures the total number of clicks (engagement) on a specific LinkedIn Company Page update, providing insights into the effectiveness of the content and audience interest.