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Microsoft Advertising Impression Share by Ad

Impression Share by Ad metric measures the percentage of impressions your ad received out of the total number of impressions it was eligible to receive. It helps to understand how often your ad is shown compared to your competitors.

With Databox you can track all your metrics from various data sources in one place.

Impression Share by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impression Share by Ad"?
Impression Share by Ad is a metric that measures the percentage of impressions that your ads received out of the total possible impressions they could have received, based on the targeting criteria and competitive landscape of your advertising campaign. It helps you to understand how often your ads are showing in comparison to your competitors and to identify opportunities to increase your presence in the market. This information can be used to optimize your ad campaigns and improve the overall performance of your ads.
Example: Impression Share by Ad can help identify which ads are underperforming, as in the case of a company with multiple ad variations.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impression Share by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impression Share by Ad using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impression Share by Ad on the Performance screen
  6. 6
    Get Impression Share by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impression Share by Ad
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Microsoft Advertising integration with Databox Track Impression Share by Ad from Microsoft Advertising in Databox GET STARTED

General

  • Description
    Impression Share by Ad metric measures the percentage of impressions your ad received out of the total number of impressions it was eligible to receive. It helps to understand how often your ad is shown compared to your competitors.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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