The Quality Score by Ad Group metric is a measure of the relevance and quality of your ads and keywords within a specific ad group. A higher score can lead to better ad placement and lower costs per click.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Quality Score by Ad Group using Databox, follow these steps:
CTR (Click-Through Rate) is the ratio of clicks to total impressions of an ad. It measures ad engagement and indicates how relevant the ad is to the intended audience.
CTR by Campaign is a metric that measures the click-through rate of ads within a given campaign. It indicates how effectively the campaign is engaging the target audience and whether the ads are relevant to users' search queries.
The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
The average cost-per-click (CPC) metric shows the average amount that an advertiser pays for each click on their ad, calculated on an ad group level. This helps to monitor and optimize campaigns to achieve better ROI.
The Cost per Conversion by Campaign metric is the amount spent on a particular campaign divided by the number of conversions attributed to that campaign. It indicates how much it costs to acquire a conversion for a specific campaign, making it easier to identify the most effective campaigns.
Revenue by Campaign is a metric showing the total revenue generated by each specific campaign in a given timeframe. It helps to assess the effectiveness of each campaign and optimize advertising strategies accordingly.
ROAS by Ad Group measures the revenue generated by each ad group compared to the amount spent on ads; helps determine which ad groups are driving profits.
Impression Share by Ad metric measures the percentage of impressions your ad received out of the total number of impressions it was eligible to receive. It helps to understand how often your ad is shown compared to your competitors.