The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Top Impression Rate using Databox, follow these steps:
CTR (Click-Through Rate) is the ratio of clicks to total impressions of an ad. It measures ad engagement and indicates how relevant the ad is to the intended audience.
The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
Conversions by Campaign measures the number of actions taken on your website, such as a purchase or sign-up, that resulted from a click on your campaign during a specified time period.
Conversions by Ad Group is a metric that indicates the number of times users clicked on an ad and completed a desired action (conversion) within each ad group. It helps measure the effectiveness of a particular ad group in driving conversions.
Average CPC by Ad is a metric that shows the average cost per click for each individual ad in a campaign, giving advertisers insight into which ads are performing best and where budget adjustments may be needed.
Spend by Campaign is a metric that shows the amount of money spent on a specific advertising campaign in a given time period. It helps advertisers track and optimize their budget for better ROI.