Downgrade Rate measures the percentage of customers who switch to a lower paying plan or cancel their subscription altogether. It helps to identify the reasons for the drop in revenue and take necessary steps to improve it.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Downgrade Rate using Databox, follow these steps:
Future Churn MRR by Plan ID measures the predicted revenue loss due to churn for each subscription plan in the future.
Upgraded Customers metric calculates the number of customers who have moved to higher-value pricing plans or added more items to their existing plans, indicating increased revenue potential.
Active Trialing Customers is a metric that measures the number of customers who are currently in a trial period for a product or service.
Churned Customers Voluntary metric measures the number or percentage of customers who ended their subscription on their own, without any prompts or interventions from the company.
Churned Recurring Revenue Delinquent is a metric that tracks the lost recurring revenue from customers who have fallen behind on their payments and ultimately churned.
Customers Conversion Rate metric measures the percentage of website visitors who sign up for your product or service and become paying customers.
New Trialing Customers measures the number of new customers who signed up for a free trial during a specific period of time.
The Trial Conversion Time metric measures the duration between a customer starting a trial for a product or service and converting to a paid subscription.