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SEMrush Position Difference by Keyword (Domain Adwords)

Total Position Difference split up by Domain Adwords Keywords. No historical data is available from before the initial connection.

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Position Difference by Keyword (Domain Adwords) 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Position Difference by Keyword (Domain Adwords)"?
The Position Difference by Keyword (Domain Adwords) metric measures the difference in ranking between a domain's paid search ads and organic search results for specific keywords. It shows the number of positions a domain gains or loses in search engine results pages (SERPs) when its paid ads are displayed alongside its organic results for those keywords. A positive number indicates that the domain is ranking higher in paid search than organic search for that keyword, while a negative number reveals that it is ranking higher in organic search. This metric helps identify the impact of paid advertising on a domain's overall search engine visibility and competitiveness.
Example: Position Difference by Keyword (Domain Adwords) metric can be used to compare the AdWords positions between your domain and competitor domains, revealing areas where you lag and outperform in the paid search battle. This gives you a competitive edge in optimizing your campaigns.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Position Difference by Keyword (Domain Adwords) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Position Difference by Keyword (Domain Adwords) using Databox, follow these steps:

  1. 1
    Connect SEMrush that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Position Difference by Keyword (Domain Adwords) on the Performance screen
  6. 6
    Get Position Difference by Keyword (Domain Adwords) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Position Difference by Keyword (Domain Adwords)
Goals

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Data Calculations

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SEMrush integration with Databox Track Position Difference by Keyword (Domain Adwords) from SEMrush in Databox GET STARTED

General

  • Description
    Total Position Difference split up by Domain Adwords Keywords. No historical data is available from before the initial connection.
  • Category
    SEO
  • Date Added
    2017-04-05

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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