Unique Opens by Category measures how many distinct recipients opened a particular email category, allowing you to analyze engagement levels for different types of emails.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Unique Opens by Category using Databox, follow these steps:
The Opens by Device metric shows the percentage of email opens broken down by the device used by the recipient (e.g. desktop, mobile).
The Opens by Category metric shows the number of times a recipient opened an email grouped by the category of content within it.
This metric shows the total number of unique email opens by country, providing insights into the geographic engagement of a particular email campaign.
The Clicks metric measures how many times a recipient clicked on a link within the email.
The Unique Clicks by Mailbox Provider metric measures the number of individual clicks on links within an email, organized by the specific mailbox provider of the recipient.
Unique Clicks by Browser is a metric that tracks the number of individual clicks on links within an email campaign that were made by users with different internet browsers. It helps you identify which browsers your audience is using to interact with your emails.
Spam Report Drops is a metric that reflects the number of emails that were not delivered to the spam folder due to the recipient actively marking previous emails as spam.
The Invalid emails metric represents the number of emails that were not delivered due to invalid or non-existent recipient email addresses.