Unsubscribes by Category is a SendGrid metric that shows the number of email recipients who have unsubscribed from specific categories of emails sent by a marketer or a company.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Unsubscribes by Category using Databox, follow these steps:
The Opens by Category metric shows the number of times a recipient opened an email grouped by the category of content within it.
Unique Opens measures the number of individual recipients who opened an email at least once, regardless of how many times they may have opened it.
This metric shows the total number of unique email opens by country, providing insights into the geographic engagement of a particular email campaign.
The Unique Clicks by Mailbox Provider metric measures the number of individual clicks on links within an email, organized by the specific mailbox provider of the recipient.
The Bounces by Category metric categorizes bounced emails based on the reason for the bounce, such as invalid email address or mailbox full.
The Spam Reports metric counts the number of times recipients have marked your email as spam, which can negatively impact your sender reputation and email deliverability.
Bounce Drops is a metric that measures the number of undeliverable emails that were dropped due to repeated hard bounces or unsubscribes.
Unsubscribe Drops by Category measures the proportion of recipients who unsubscribed from emails by category/type, helping identify which types of emails are more likely to result in unsubscribes.