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Snapchat Ads Cost per Story Open by Campaign

Cost per Story Open by Campaign measures the average cost a brand incurs for each person who opens and views their Snapchat story ad, providing insights into the ad's effectiveness and value for money.

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Cost per Story Open by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per Story Open by Campaign"?
Cost per Story Open by Campaign is a SnapchatAds metric that measures the average cost incurred for each time a user opens a sponsored story on the platform. It helps advertisers and marketers evaluate the effectiveness of their campaigns and determine the ROI on their advertising spend. It takes into account the total cost of the campaign and the number of times its sponsored stories were opened, giving advertisers a clear insight into the cost-efficiency of their ad campaigns. It is useful in identifying which campaigns are generating more engagement and responses from the target audience, and adjusting ad budgets accordingly.
Example: A fashion brand wants to compare the effectiveness of two different SnapchatAds campaigns that ran simultaneously. The brand uses Cost per Story Open by Campaign to measure which campaign had a higher engagement rate.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per Story Open by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Story Open by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Story Open by Campaign on the Performance screen
  6. 6
    Get Cost per Story Open by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Story Open by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Cost per Story Open by Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    Cost per Story Open by Campaign measures the average cost a brand incurs for each person who opens and views their Snapchat story ad, providing insights into the ad's effectiveness and value for money.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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