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Snapchat Ads Paid Frequency by Ads

Paid Frequency by Ads is the average number of times that an ad is seen by each unique user within a specified time period, taking into account the ad's reach and impressions. It helps to measure how often an ad is shown to the same audience and can impact ad effectiveness.

With Databox you can track all your metrics from various data sources in one place.

Paid Frequency by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Paid Frequency by Ads"?
The Paid Frequency by Ads metric measures how many times your ad has been served to the same user within a specific time period. This helps you understand if your ad is reaching your target audience too often or not enough, and adjust your ad campaign accordingly to optimize results. High Paid Frequency can lead to ad fatigue and reduced effectiveness, while low Paid Frequency can indicate that your ad is not being shown to your intended audience enough.
Example: The Paid Frequency by Ads metric could be used to analyze the effectiveness of a new Snapchat ad campaign by tracking the average number of times users are seeing the ad, in order to optimize messaging and targeting for maximum engagement.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Paid Frequency by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid Frequency by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid Frequency by Ads on the Performance screen
  6. 6
    Get Paid Frequency by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid Frequency by Ads
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Paid Frequency by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    Paid Frequency by Ads is the average number of times that an ad is seen by each unique user within a specified time period, taking into account the ad's reach and impressions. It helps to measure how often an ad is shown to the same audience and can impact ad effectiveness.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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