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Snapchat Ads Video Plays at 50% by Ad Set

The Video Plays at 50% by Ad Sets metric measures how many times a video ad was viewed up to at least 50% of its length, by audience segments created in ad sets.

With Databox you can track all your metrics from various data sources in one place.

Video Plays at 50% by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Video Plays at 50% by Ad Set"?
The Video Plays at 50% by Ad Sets metric measures the number of times a video ad was played halfway through, out of the total number of times the ad was played. This metric is important because it indicates the engagement level of the audience with the ad. A higher percentage means that the ad is resonating with the audience and capturing their attention. Advertisers can use this metric to optimize their ad sets and make adjustments to improve user engagement, resulting in more successful ad campaigns.
Example: A Snap Ads campaign promoting a new clothing line aimed at young adults has multiple ad sets featuring different outfits. By tracking the Video Plays at 50% metric, the marketing team can identify which ad sets are resonating with their audience and adjust their future ad content accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Plays at 50% by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Plays at 50% by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Plays at 50% by Ad Set on the Performance screen
  6. 6
    Get Video Plays at 50% by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Plays at 50% by Ad Set
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Video Plays at 50% by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Video Plays at 50% by Ad Sets metric measures how many times a video ad was viewed up to at least 50% of its length, by audience segments created in ad sets.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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