Churned MRR measures the loss or decline in revenue generated from existing customers due to cancellations, downgrades, or pricing changes.
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To track Churned MRR using Databox, follow these steps:
The Stripe SaaS MRR Growth dashboard tracks MRR, net new customers, churn rate, and revenue trends. It provides insights into MRR breakdowns (new, upgrade, churn MRR), helping SaaS businesses optimize subscription growth and retention.
This report is designed for SaaS leaders, providing in-depth analysis of MRR, customer churn, and revenue growth metrics. This dynamic overview integrates key performance indicators such as ARPU, LTV, customer retention, and MRR breakdowns.
Email Clicks measures the number of times users click on a link or call-to-action within an email campaign sent by a business, indicating their interest and engagement with the content.
New Customers (w/o Offline Source) is a Hubspot metric that shows the number of new customers gained through online channels, excluding any offline sources. It helps track the effectiveness of online marketing efforts and identify areas for improvement.
Transactions metric represents the total number of successful payments processed through Stripe, including charges, refunds, and payouts, measured over a specific time period.
ARR (excl. Canceled Subscriptions) by Plan Name is a metric that calculates the total Annual Recurring Revenue generated by each subscription plan excluding canceled subscriptions, providing insights into which plans are driving the most revenue for a business.
Active Subscriptions metric refers to the number of recurring payment plans that currently have an active or past due status.
The New Subscriptions (incl. Trials) metric tracks the number of new recurring payments or subscription sign-ups including Trials made by customers in a given period of time.
MRR Upgrades measures the total increase in Monthly Recurring Revenue (MRR) from existing customers who upgraded to a higher-priced subscription plan.
Overdue Invoices Amount metric in Stripe tracks the total amount of unpaid invoices that are past their due date, providing an overview of the outstanding balance that customers owe.