Cost per 1,000 People Reached by Ad is a metric that measures the cost incurred for every 1,000 people who saw the ad on TikTok.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per 1,000 People Reached by Ad using Databox, follow these steps:
Total Cost by Ad is a metric that represents the total amount spent on a specific ad campaign or ad set. It includes all costs associated with the delivery of the ad, such as the cost-per-click, cost-per-impression, and any other fees incurred.
The cost per click (CPC) by ad group metric measures the average amount an advertiser pays per click in each ad group, providing insight into ad performance and cost efficiency.
Result Rate is a metric that measures the percentage of times your ad resulted in a desired outcome, such as clicks or app installs, compared to the number of times it was shown.
Real-time CVR by Campaign is a metric that measures the conversion rate of a specific TikTok Ads campaign in real-time. It provides insights into the performance of a campaign and can be used to optimize ad spend and improve overall campaign performance.
The Real-time Result by Ad metric allows you to see the performance of your ad campaigns in real-time, providing instant feedback on key metrics such as impressions, clicks, and conversions. This allows you to quickly identify which ads are performing best and adjust your strategy accordingly.
Paid Shares is a metric that measures the number of times users share your TikTok ad with their network after being incentivized or paid to do so. It helps you gauge the effectiveness of your influencer marketing campaigns.
Paid Profile Visits by Ad Group is a metric that measures the number of visits to a TikTok profile that resulted from a specific ad group's paid advertising efforts. It helps understand the effectiveness of each ad group's targeting and messaging in driving profile visits.
Conversion by Campaign is a metric that measures the number of people who completed a desired action, such as making a purchase or filling out a form, after viewing or interacting with a specific campaign. It helps advertisers evaluate the effectiveness of their campaigns in driving actual business outcomes. SKAN metrics are data for iOS 14 Dedicated Campaigns.