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TikTok Ads Cost per 1,000 People Reached by Campaign

Cost per 1,000 People Reached by Campaign metric shows the average cost of reaching 1,000 people through a TikTokAds campaign. It helps measure effectiveness of your ad campaigns and optimize budget allocation.

With Databox you can track all your metrics from various data sources in one place.

Cost per 1,000 People Reached by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per 1,000 People Reached by Campaign"?
Cost per 1,000 People Reached by Campaign is a key advertising metric that measures the average cost of reaching 1,000 individuals with an ad campaign on TikTok. It is calculated by dividing the total cost of the ad campaign by the number of people reached, then multiplying by 1,000. This metric is important because it helps advertisers understand the efficiency of their ad spend and optimize their campaigns to reach their desired target audience at a lower cost.
Example: A fitness brand ran a campaign targeting women aged 25-45 in major cities in the US. They achieved a cost per 1,000 people reached of $7.50, resulting in increased brand awareness and website traffic.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per 1,000 People Reached by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per 1,000 People Reached by Campaign using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per 1,000 People Reached by Campaign on the Performance screen
  6. 6
    Get Cost per 1,000 People Reached by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per 1,000 People Reached by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Cost per 1,000 People Reached by Campaign from TikTok Ads in Databox GET STARTED

General

  • Description
    Cost per 1,000 People Reached by Campaign metric shows the average cost of reaching 1,000 people through a TikTokAds campaign. It helps measure effectiveness of your ad campaigns and optimize budget allocation.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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