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TikTok Ads CPA by Campaign

CPA by Campaign is a metric that measures the cost-per-acquisition of a TikTokAds campaign. It calculates the total cost of the campaign and divides it by the number of desired actions completed (such as app installs or website purchases), determining the cost for each conversion.

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CPA by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPA by Campaign"?
CPA (Cost per Acquisition) by Campaign is a key metric that measures the average cost required to acquire a new customer or conversion through a specific TikTokAds campaign. It takes into account all the costs incurred through a particular campaign, including ad spend, production costs, and management fees, and divides them by the number of conversions achieved. A lower CPA indicates better campaign performance, as it indicates that the campaign is effectively reaching and converting its target audience. By monitoring CPA by Campaign, advertisers can refine their targeting and optimize their ad strategies to improve their return on ad spend and achieve their marketing goals.
Example: A mobile gaming company used TikTokAds, with CPA by Campaign metric, to track their cost per acquisition for a new game they launched, resulting in a 20% decrease in user acquisition costs.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPA by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPA by Campaign using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPA by Campaign on the Performance screen
  6. 6
    Get CPA by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPA by Campaign
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track CPA by Campaign from TikTok Ads in Databox GET STARTED

General

  • Description
    CPA by Campaign is a metric that measures the cost-per-acquisition of a TikTokAds campaign. It calculates the total cost of the campaign and divides it by the number of desired actions completed (such as app installs or website purchases), determining the cost for each conversion.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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